Do Behavioural Insights make a difference in employability? This was the question from the ERSA AGM that resulted in a fasciniating presentation by Samuel Nguyen head of labour market and economic growth at the Behaviour Insight team.
The answer is yes – but the changes don’t have ot be enormous and the results need to be checked against randomised anonymous controls – as you would with a medical drugs test.
Sam suggested trying small changes and seeing what worked. He used examples of a change in the way you send a text message. By adding the claimant name, the adviser name and a little bit of free reciprocity – eg wishing good luck, they were able to boost attendance to 27% for an interview as opposed ot 10% with the original message. See the picture below for the original and amended text – sorry about the qulaity of the photo.
A good idea for us all.
The full test results on a major research project will be available later in the year.